This is the team bus for the local skate shop switchback longboards, located on bowen just before cyber city ( if you are coming from the north end like me). this bus gets the team to events, competitions, etc. i really like the use of strong, simple imagery, as well as a clean cut easy to read, dynamic typeface. i like how the movement , shown through the use of linear curves, of the longboarder also represents the stores logo. this bus is used as the teams main mode of transportation as well as a very productive advertisement, it just seems smart, AND its a yellow short bus. classic. what attracted me mostly to this design was how in your face it was. you literally can't not notice it.
Tuesday, January 18, 2011
This is the team bus for the local skate shop switchback longboards, located on bowen just before cyber city ( if you are coming from the north end like me). this bus gets the team to events, competitions, etc. i really like the use of strong, simple imagery, as well as a clean cut easy to read, dynamic typeface. i like how the movement , shown through the use of linear curves, of the longboarder also represents the stores logo. this bus is used as the teams main mode of transportation as well as a very productive advertisement, it just seems smart, AND its a yellow short bus. classic. what attracted me mostly to this design was how in your face it was. you literally can't not notice it.
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Excellent find! I like how the design stays within the constraints laid out by the look of the bus. Yellow and black color scheme that has enough contrast to be easily identifiable from a distance. This allows the imagery of the board rider to be easily identifiable from this distance via contrast alone, yet still allows use of detail so you can get a much more detailed image when you get closer. Great find!
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ReplyDeleteI like this one in particular, because it is not a sign! The curved lines imply movement and keep with the theme of the message. I agree with the typeface, it is legible. I very much like this find, good job!
ReplyDeleteDas my bus!
ReplyDeletehaha Kelsey that is your bus! and thats Rob Appleton in the foreground!!!
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