ACITEVLEH (sounds more exciting this way)

OMG IT'S EVERYWHERE. quite literally. Wake up in the morning, drive to work in a toyota, stop at a stop sign, get to work and walk past the batteries and cookies. on my break i listen to my ipod, then get home and skype. Just a few of the many instances i have been associating with helvetican products! I think it's pretty neat how these brand logos are all the same typefact and yet act so differently. The skype logo is so cheerful and happy and cute, whereas the energizer logo is very sharp and dynamic and strong. I know that a lot of people feel very strongly about fonts and when they should and should not be used. These examples of the use of helvetica are working quite well i think, they all give off appropriate feelings to their certain product.

my quote is one by william morris, saying "the true secret of happiness is taking a genuine interest in all the details of daily life". this quote just seems so beautifully honest and true. we go around through our day just focussed on our work or what's for dinner or whatever, but we rarely take the time to appreciate the little things. i chose to incorporate futurism and dadaism into my layout and think that it works nicely with the colours and dynamic shapes. let me know what you think!

POSTERCHILD

this is my poster child of peter behrens and william morris. this assignment was a little difficult just because of the huge difference between the two artists. i think it represents both styles because william morris is very decorative and detailed, whereas peter behrens is crisp and clean and simple. i decided to leave it very simple except for the two corner framing designs (inspired by william morris) and the font simple and legible (inspired by peter behrens). and the negative space is my contribution to this design. i also didn't put a geometrical border in just for the reason that this piece was inspired by morris and behrens, but very loosely. please let me know what you think :)